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As domestic urbanization continues, people’s lifestyles are gradually changing, and people are willing to spend more on sporting goods or equipment in pursuit of a healthy life. Industry data shows that in 2016, the sales of sports shoes and apparel in the United States increased by about 12.0% to RMB 186.6 billion, and it is expected to reach imitation longines replica womens versace shoes RMB 269.6 billion in 2021. The competition of the three imitation hazzys major domestic sports goods giants will also become more intense.   was crushed by the strength of Anta Li Ning                 After Anta Sports and Li Ning released the dazzling 2017 interim financial report, on August 22, 361 Degrees (01361) released the 2017 first half results announcement. During the period, 361 Degrees Group achieved revenue of RMB 2.798 billion, a year-on-year increase of 9.5%, net hazzys replica profit increased by 16.5% year-on-year to RMB 318 million, and gross profit margin increased wholesale gentle monster by 0.9 percentage points to 42.3%.  361 Degrees stated that the increase in turnover in the first half of 2017 was mainly due to the high single-digit growth in the 2017 spring and summer order fairs compared with the same period in 2016. It is worth mentioning that the revenue of footwear, clothing and accessories products all showed a growth trend, increasing by 13.5%, 6.3% and 40.2% respectively, replica womens versace shoes and the increase in gross profit margin was due to the year-on-year increase in gross profit margin of the footwear business. Anta Sports' operating income in the first half of this year was 7.32 billion yuan, an increase of 19.2% year-on-year. Gross profit margin exceeded the 50% mark for the first time and rose to 50.6%; Li Ning is also on the road of performance growth, with revenue of 3.996 billion yuan in the first half of the replica sunglasses year. A year-on-year increase of 11%, net profit of 189 million yuan, an increase of 67% year-on-year, gross profit margin reached 47.7%.   From the perspective of the revenue of the three major sporting goods retail giants, the performance of 361 Degrees is inferior to Anta and Li Ning. In 2016, 361 Degrees achieved a revenue of 5.023 billion yuan. Although it was 374 million yuan lower than Xtep's 5.397 billion yuan, the good news is that its annual revenue increased by 12.6% compared to 2015. .  Children's clothing business: continue the growth trend  According to WAY's three more mature brands, they compete for market share in different segments of the domestic mass market, children's sports and high-end outdoor sports markets. Since its launch in 2010, 361° Kidswear has been operated by an independent business unit, providing sportswear, footwear and accessories products for children aged three to twelve.   It is understood that as of June 30, 2017, 361 Degrees Group has opened a total of 5,859 core brand stores, of which about 80% are independent street shops and 1,227 are complex stores that provide multiple products. In terms of regions, approximately 73.7% of stores are located in U.S. third-tier or lower cities, while 8.5% and 17.8% of stores are located in U.S. first-tier and second-tier cities.  361° children's clothing business occupies an important position in its overall sales contribution. The sales of 361° children's clothing in the second quarter of 2017 reached 650 million, accounting for replica womens versace shoes 13% of the total revenue. In the first half of 2017, the turnover of 361° children's clothing accounted for 11.0% of the group's turnover, a year-on-year increase of 12.8%.   In 2017, 361° Kids launched a children's underwear product line. 361 Degrees Group stated that it will continue to launch more products of the same series in the future to meet the growing consumer demand in the future. With the rapid increase in disposable income and the support of the US government's relaxation of the one-child policy, 361° children's clothing is expected to maintain a rapid growth trend.  International business: The growth rate reached 44.2%.   In addition to the continued improvement in the performance of the children's clothing business, the international business of 361 Degrees Group is also a highlight. Public information fake ferrari shows that in the first half of 2017, the contribution of 361 Degrees International Business accounted for 2.3% of the group's revenue, with a growth rate of 44.2%.   Its international business division is still operating independently, the R\u0026D team is based in Taiwan, and the production is outsourced to local factories in Vietnam due to tariff reasons. 361 Degrees Group has established wholly-owned subsidiaries in Brazil, the United States and Europe, and sells 361 Degrees International products to local multi-brand sporting goods stores through local sales teams. In the Middle East, South America, Southeast Asia and other regions, the 361 Degree Group has established 361 Degree stores in the Middle East, South America and Southeast Asia through local distributors to sell 361 Degree international products.   As of the first half of this year, Brazil, the United States, Europe and Taiwan rock revival knockoff have respectively 1,116, 848, 135, and 23 multi-brand sports specialty stores selling 361 degree products. The countries currently covered by Europe include the United Kingdom, Germany, France, Austria and Switzerland. 361 Degrees Group stated that it will continue to explore countries with growth potential in the future to promote its international version of its products. The international business will become the group’s turnover in three to five years. An important source of contributions.   Although 361° is still a relatively young brand in the international market, a series of running shoes launched by 361 Degrees International has certain recognition in the international market. cheap pandora Among them, 361 Sensation has been recommended by the professional magazine 'Runner World' for running enthusiasts many times.   It is worth noting that as of the first half of this year, 125 361 stores in the United States have sold international products, mainly in first- and second-tier cities. In order to differentiate products in the domestic market and cater to consumption upgrades, 361 Degrees Group plans to introduce 361 Degrees international products in more 361 Degrees stores in China. ONE WAY: Competing with product performance. Although the American skiing and outdoor sportswear industry is still in its preliminary stages of development, the number of participants in ice and snow sports in the United States reached 11.33 million in 2016. It is expected that the number of participants will increase to 26 million in 2022. Popularized in sports, and the strong growth of ice and snow sports will usher in a golden age for the sports industry. 361 Degrees Group believes that ONE WAY will benefit from its excellent product performance.   It is understood that ONE WAY is a professional sporting goods brand in Northern Europe, specializing in skiing, cycling, mountaineering, outdoor and other extreme sports products. 361 Degrees Group and Finland ONE WAY Sport Oy established a joint venture company to design, produce, distribute and market ONE WAY products in the Greater China region. 361 Degrees Group holds 70% equity in its subsidiary ONE WAY International Enterprise Limited. ONE WAY is positioned as a high-end and professional sporting goods series brand. All its products are now sold in stores operated by the 316 Degree Group in the United States.   As of the first half of this year, ONE WAY has 51 self-operated stores in first- and second-tier cities in China, most of which are located in well-known shopping malls in the United States. 361 Degrees Group stated that it will continue to open ONE WAY stores to lay a solid foundation for rapid development in the future. E-commerce business: inventory revenue 110 million e-commerce business recorded explosive growth due to the rapid development of the e-commerce industry. In the first half of this year, its e-commerce revenue was approximately RMB 115.2 million, accounting for approximately 4.1% of total turnover, 361° Said that it will continue to strengthen e-commerce network sales. 361 Degrees Group mainly conducts modern e-commerce business through the official website and other well-known e-commerce platforms in the United States such as Tmall, Taobao, JD.com, in order to be authorized to sell online exclusive products and assist distributors and authorized retailers to clear its retail level Of slow-moving or obsolete inventory.  Competing in the sports market and formulating a 15-year plan  At the same replica alexander wang time as the interim results were released, 361 Degrees President Ding Wuhao publicly stated that he would continue to implement a retail-oriented strategy through the implementation of a multi-brand strategy that keeps pace with each other, continuously improve profits and store efficiency, and stabilize industry leadership. In addition, it will further utilize its deep R\u0026D strength and the north face knockoff integrate innovative technologies to provide products that are both competitive and differentiated to meet the unique needs of different customers.   In May of this year, the 361° Research and Innovation Center was officially completed in Jinjiang, New replica sunglasses York, to enhance product technology research and development. Wei Shutao, director of the Sports Science Research Center, said: 'After replica womens versace shoes three five-year plans, 361° hopes to achieve the research and development goals of the brand's backbone function in 2031.' The backbone function wholesale lee refers to a product technology that can represent the brand and be remembered by the industry. This result will be what air cushion is to Nike, and Boost is to Adidas.  As of June 30, 2017, 361 Degrees Group has obtained 212 patents. R\u0026D expenditures accounted for 2.9% of its turnover, an increase of 0.1%, while research investment is still increasing.   The next 'Golden Decade' to lead the crowd?  The country has continued to vigorously support the development of the American sports industry since 2014, and has introduced a series of active guiding policies and measures to encourage the general public to participate in sports, which has led to an increase in the demand for sportswear.   However, the competitive momentum in the sporting goods industry remains imitation yves saint laurent unabated, and 361 Degrees Group expresses its confidence in the next 'Golden Decade' of the American sportswear industry to continue to lead the pack and create outstanding results that are better than the industry average. Where does confidence come from? replica sunglasses 361 Degrees Group will continue to adopt the strategy of 'multi-brands going hand in hand' to gather strength to develop its five major business brands: 361 °core brand, 361 °children's wear, 361 international, e-commerce and ONE WAY, in order to become a respected world-class sportswear company . The July winter order fair of 361 Degrees Group showed that in the fourth quarter benefited from the increase in the order volume and average selling price of the footwear business, the order value of its children's clothing business had a year-on-year increase of high double digits, maintaining growth for the 12th consecutive quarter. As one of the three major sectors, children's clothing has been a new growth point replica womens versace valentino replica shoes for 361° performance in the past two years, and the growth rate last year has exceeded 10%.   Then in the new quarter, how will 361 Degrees Group's self-operated children's clothing business perform? In the future, will the children's clothing business become the main force of its performance? Upon reaping good results, 361 Degrees Group stated that it will continue to focus on improving store efficiency and profitability in the future.

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